Visit London's Executive Team

Sally joined Visit London in April 2007 with overall responsibility for Marketing, Communications and Commercial Partnerships. Prior to joining Visit London, she worked as an independent strategy consultant in the telecom and TV industries. Having begun her career with Unilever, Sally has since held a number of senior positions in telecoms, media and retail. She led the creation of Tesco Mobile, Europe's second largest virtual mobile operator, as well as doubling Tesco’s branded telecoms revenues and profits in less than two years. She also headed British Telecom's £4 billion consumer voice business, overseeing sales, marketing and customer service. Sally holds a BA in Law and Accounting, and is an INSEAD MBA graduate.

Josephine Adams filled the newly created Director of Digital post in September 2006, recognising the critical importance of digital communications for the travel and tourism industry, in particular in the lead up to the 2012 Olympic Games. With a career spanning 25 years in the digital and publishing worlds, Josephine is responsible for leading and directing Visit London's digital strategy, both internet and TV.

Initial roles at Emap as Editor then Publisher were followed by a move to Ziff-Davis Europe, where Josephine oversaw a number of successful magazine and digital launches, including PC Magazine, Yahoo! UK & Eire and ZDNet UK. Josephine subsequently worked in MD roles for Aspen Media Services, and then Emap again. In 2001, as CEO of netdecisions' ventures, she worked on e-businesses with shareholders including Channel 5 and Carphone Warehouse. Most recently, Josephine was MD of Personals for Yahoo! Europe and then CEO of YooMedia Dating.

Mark was Press and PR Director at the British Olympic Association from 1997 until 2001, where he headed up the Team GB media delivery for the 1998 Winter Games in Nagano, Japan and the 2000 Games in Sydney. Mark worked as Head of Media and Broadcast for the Volvo Ocean Race from 2001 until 2006, after which he was Stakeholder, Marketing and Communications Manager for the Tour de France in London in July 2007. At Visit London, Mark leads on Olympic activity for the organisation, including the scoping and setting up of the city media centre and liaison with key agencies and international media.

Prior to joining Visit London, Martine spent a highly successful 10 years in the media industry, working for some of the industry’s biggest brands. In the mid 1990s, whilst working for Emap radio, she was invited to join the launch team of Heart FM as Head of Promotions, quickly overtaking Capital FM to become London’s most listened to radio station. Having taken the radio station to broadcast live from the Sydney 2000 Olympics and picked up two Gold Sony Radio Awards along the way, she then moved to do the same job at the London Evening Standard. Martine joined Visit London in February 2004 and is charged with promoting the city she now calls home as the world's most dynamic and exciting destination brand. Her favourite day out in London is wandering round her local Kew Gardens, watching the world go by with other happy, smiling visitors.