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Local Tourism Resources: Marketing Tutorials

Our in-depth marketing tutorials explain everything from research to segmentation, copywriting to branding.

Download the tutorials below.

Marketing Tutorial 1: Marketing and its Application to Tourism Defined and Explained
PDF file - 163 kB

Marketing Tutorial 2: Researching Customer Insights
PDF file - 120 kB

Marketing Tutorial 3: Segmentation and Communicating Our Offer
PDF file - 148 kB

Marketing Tutorial 4: Managing the Brand
PDF file - 143 kB

Marketing Tutorial 5: Copywriting for Marketers
PDF file - 113 kB

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